With a great new site comes great responsibility, working out how to get people to find and read your sites content. So if like me you have a new site, then you should be working on building backlinks. Part of building links is sending out requests via email to website owners to plainly ask “This is what I offer, can I have a backlink” but they are often overlooked or ignored in peoples inboxes for many reasons. Some are rejected because the contents offered isn’t what the website wants or doesn’t show the benefits of posting/allowing a link and having their readers click through to your website. Emails for backlink requests sometimes don’t pitch the benefits of your website correctly or have irrelevant information that the website owner doesn’t care about.
So how do you pitch your backlink request and like The Godfather? “I’ll make him an offer he can’t refuse” ~ Marlon Brando
Here is some useful info for creating better backlink requests.
Backlink Benefits And Legitimacy.
All website owners want backlinks to display significant benefits and legitimacy for their site. They also expect detailed content or research that supports their arguments. It is essential that the backlink requester displays their authority as an expert. This can be achieved by showing well-written content and social proof (e.g. Google rankings, achievements, expertise and high-profile positions) displayed on a website.
Some signs that a backlink is not legitimate includes basic WordPress themes and a lack of credentials on websites or social media. Older websites have more influence and legitimacy. A new site will need to be highly persuasive at demonstrating the benefit and influence of their backlinks.
Most website owners with considerable knowledge about SEO will look for long-form content when clicking on new backlinks. Long form content is occasionally poor quality, but if the intention of the writer is to give sufficient details, it is more likely to be received well by a prospective website.
Content And Style.
Website owners look for well-written content that has minimum grammar and spelling errors. However, the backlink may display casual content that breaks some grammar rules providing that the personal style of a writer is enjoyable to read. Content that is personable, clear and provides detailed information is well-written content. This also applies to images and videos.
Features Of A Good Pitch Email.
The person recommending their backlink must be able to pitch the benefits of their website very clearly in an email. The email must remind the reader of why they are being contacted. It must also include links to the website’s content and explain the benefits of using the backlink. The pitch email should include more services or offers as an added incentive.
Shorter Is Better.
Shorter pitched emails are better because website owners often get many emails per day and look over them quickly. Concise single line information with well-displayed links on separate lines works well. The information can be skimmed quickly and informs the reader if the backlink is worth adding to their website.
An Eye-catching Subject Line.
Writing a pitch begins with a subject line that catches the eye of the reader as naturally as possible. The subject line must be of excellent quality to avoid being labelled as spam. Some suggestions for a pitch header include;
- bold questions
- asking if the website owner would like to start a partnership
- giving something for free
- giving advice about taking content to the next level
- advising the reader of something that is missing
- putting words in capital letters or bold
- asking questions
- including a deadline
- adding a list
- giving a command
- telling a joke
- using videos
A Failure Proof Body
Adding a touch of uniqueness to an existing template is a way of creating the body of a pitch. The template should be short, communicate the benefits of adding the backlink, and pitch good quality content. It is also possible to create email templates using Pitchbox.com.
It is not necessary to be an outstanding writer to pitch a backlink effectively. The writer just needs to know what people are asking for and to express it in the most concise and attractive way. A pitch should show the benefits of a backlink with high-quality content. The pitch should also demonstrate the authority of the backlink owner. Some requests will be ignored or denied but using a quality subject line with a unique template should result in more links.
What do you think, have I missed anything? When you approach websites for backlinks what are some of the things you do? Please leave you thoughts in the comments below.
Are you trying to build backlinks for your new site?