So I bet you’re asking “What the hell is PLR and how can it write me articles?” PLR stands for Private Label Rights, it is a license where the author sells all or most of the intellectual property rights to their product, content or work. The author defines what the license allows the buyer to do with it.
“That sounds great, someone else writes my content for me. Sweet!” You say. Or… is it really a turd painted in gold?
When starting out in blogging writing something unique, fresh and new is time consuming. Finding information, researching the topic and then editing it, to finally produce a post can seem a very daunting task.
Using PLR can seem like a great solution to create content for your blog and you feel like you are getting some quick points on the board but what is the major draw back of it? It’s available for everyone else to purchase and use, which means others may have used it for their content. So if you just “copy and paste” it, you run the risk of Google bringing down “The Wrath of God” on your site’s search rankings. Also you may purchase content that is really out of date and not suitable for your blog.
So are you now scared to use PLR? No? Great to hear! PLR can save you time, help generate ideas and provide you with good information and references, but you need to use it the right way. You should look to use or purchase good PLR content from reputable authors and sites. Take the time to go through the PLR material and modify and update with your insights, experience or knowledge. If are looking at outsourcing your article writing then you can have your writer or article spinner use it as a guide or as a reference to creating the content you need.
Interested in knowing more?
Not All PLR Content Is Created Equal
You can join PLR sites where you can purchase article packs for as little as $4 or 10,000+ PLR articles for $6 from different PLR “warehouse” sites. So your saying “wow, they are that cheap? Shut up and take my money!”
But when buying these PLR products, is it money well spent? It may not be, as these articles have most likely been around since Adam was a boy (well the interwebs where invented) and been used over and over again or they are rewritten PLR articles that have been sold with a new name and badge, this makes it very difficult to get any unique and new content out of them.
If you are going to use PLR to create your content then checkout these points.
Limited Availability PLR
Some sites and authors offer products that have limited distribution e.g. only 50 – 150 copies available, once those numbers have been met, the product can no longer be purchased or they offer VIP membership that are only available to a limited number of members and get access to premium content. This means that not as many people are using the same PLR as you, making it a lot easier to create fresh and new articles for your site.
Reputation is Everything
When you are looking to read a book you have never heard of, do you first check the author and their reputation? Do you check out reviews from others who have read the book and maybe you download and read the first chapter?
So before you start buying any PLR with your “niche keywords” on the cover, take the time to find writers and sites that create and sell quality products. You can search Facebook for groups, check the links for PLR products and see what posters are saying about them, then search the Warrior Forum for the same products and compare reviews. You can then also Google search for these PLR products or try searching for “best quality PLR authors content” and look for more reviews and info about them.
Here are a few examples of providers:
These aren’t a recommendation, these are just ones I have used and been told about. Make sure you do your due diligence and research before you buy.
Timing is Everything
PLR content that is years old can be difficult and time consuming to rewrite. The information and images can be out of date and the techniques offered no longer work or are irrelevant. You should look for content that has been created in the last couple of years, as the concepts and data should still be relevant and it will make it easier to update, add more details or add your experience and insights to.
So make sure to check the author and site that these new releases are from, look for limited distribution and take care that sometimes people buy old PLR, rewrite and badge it and then sell it again.
Now lets take a look at how you might apply the content you have purchased to your sites content.
Spicing Up Your PLR Content
What is the aim of your blog? Is it to become an influencer, an authoritative source of information, a ways to build an email list or to provide your readers with fresh, valuable and unique content? If you just “copy and paste” the PLR content you have purchased what do you think readers will think of you when the same material has been used on others sites? Also doing this you run the risk of being penalised by search engines.
So what are your options then?
- You can use them to guide you to create your own articles.
- You take the time to go through them and look at adding, re-wording, rewriting and making them uniquely yours.
If you decide to use them as a guide, check over what the PLR writer has used for keywords in your niche and look to use them for your content. They usually write their content based on keywords of what is popular, being discussed and the needs within the niche.
Check out the “Table of Contents” for topics you can expand on or break them down into step by step or more specific details, make sure to add your own insights and experiences.
Here is a table of contents for a PLR product in the ‘make money online’ niche. You could take the first chapter “Finding a Profitable Niche” and create a single post/article specifically on how to do that. e.g. Brainstorm for ideas, what are you passionate about, how to find a need and fill it, how to then find profitable keywords, you can then choose an affiliate product to market or create your own product etc. This then leads into your next post.
So for your next post, take chapter 2 “Finding & Creating Products”, provide them places they can find products for their niche, e.g. Clickbank for digital affiliate products, WarriorPlus for a range of different offers. How to use PLR to create their own product to giveaway or sell.
Continue on through the chapters, updating with new information, images, your insights or your success using the info or techniques.
Some PLR recommend tools or services that are free and helpful. Write an article or guide about how to use them or what the outcome was when you tried them.
Write a guide on how you used NicheBot Classic and maybe also on what the alternatives are and how they compare? Write another article on web page, landing page or squeeze page creation services or solutions and how OSWD compares and integrates with the major blogging platforms.
Or the alternative is to “copy and paste”. If you do this then look to put as much ‘uniqueness’ in as your can, again add your insights, experience, any new data and images. There is no hard and fast rule for how much “uniqueness” you should use, some say 30-50% others say 50-70%. This is really up to you but remember if you’re not providing real value your reputation will suffer and if Google doesn’t like it then your blog or sites search results can be #rekt.
Check out this example:
As you can see (below) in the first sentence there is a spelling mistake, so if you just copied and pasted this content into your post, you “Epic Fail”. This is one of the reasons why you should check over and rewrite your PLR, as they are often written by non English speakers.
So you might rewrite this section like so:
“If you have a passion or a topic that you love to talk about with friends (hopefully you don’t see their eyes glaze over) then most likely there are more people like you, who would love to know more about your subject. You might consider starting a blog and then writing an ebook, creating videos or podcasts to talk about the topic more. Can you write a how-to guide or do you just love to discuss and write about your passion. You might like to offer these as freebies or create them from PLR products on your site to collect emails so you can followup with offers and make a commission.
Just make sure when you start out, that there is a need and your knowledge can fill it. You don’t want to be trying to sell products or create products for how aunts…(eww) I mean ants mate if no one is interested in the subject and won’t buy your products.”
This is just a quick example of how you might rewrite this content and personalise it.
As mentioned in the example you can also use PLR for free ebook or report giveaways in exchange for email addresses. You will still need to rewrite and re-badge it but it can be a lot cheaper than having something created for you and because you do it you know what you want and don’t have to revise, revise and revise with your outsourced writer.
Once you have completed your articles or ebook giveaways change them it into a series of videos, with either yourself in front of the camera or a powerpoint presentation with a voice over. Take the voice and create just an mp3, that can be downloaded and listened to. These different media formats can be uploaded to document, audio or video sharing sites to help create backlinks to your site and get your site more exposure. One last thing, the formats won’t be indexed like your articles so you can be a little less “unique” with them.
Like anything, what is your Return On Investment(ROI) if you use PLR content? If you buy cheap PLR packs how much time will you be spending on them to make them worth reading? What is your time worth and by re-writing them is that time well spent and are you growing your business?
If you use PLR the right way it can a big time and money saver and also help to grow your business.
Have you used PLR content on your blog? Has it been worth your time and grown your subscribers or engagement? Have I missed anything, what else can you do with PLR content to grow your blog? Please share your thoughts and experiences below.
Looking for how to use PLR content for your site?