I’m going to start looking at monetising my site, so I thought I would go over some different ways to monetise a website or blog that I researched. Hopefully others that are starting out can use this to help to take their hobby website or blog to one that generates a comfortable income.
The following 5 tips are fairly straight forward and can be used to create some passive income.
1. Building a Relationship – ‘Email List’
As I said in my previous post Beginners Guide to Autoresponders “the money is in the list” is a good place to start these tips on monetisation.
The aim of this is to build a list of loyal readers and customers, who will keep returning to your site and stay up-to-date with your latest content and offers.
This strategy is a longer term one as you most likely won’t get 1000 subscribers overnight who want to buy everything you offer but readers will slowly find your site and want to be on your email, your list will build up in the background, change your blog into a money pot.
When starting out with your email list, look at offering free help or great content, instead of just spamming people with unwanted offers to try and make a quick buck, doing this you will burn down your readers trust and blow any chance of long-term gains. Email lists are all about creating relationships that are mutually beneficial, you help a subscriber fix a problem they are having and also gain a valuable customer.
2. Affiliate Marketing For Your Site
To start out find a product that fits your chosen niche, do some research on it and feel comfortable recommending it to others. Then create a post or posts promoting it, a video about the product, put together ‘promotional’ emails for your subscribers. If what you are offering is the right fit with your subscribers they will click your affiliate link and purchase the product. Because they have clicked and purchased using your link you will get a cut (commission) of the sale. Depending on the product or service the commissions can range from 30% to 100% of the sales price with a residual payment each month for the people you sign up. This can be a great and quick way to make money from your website or blog.
Sounds pretty sweet, yeah?!
Where can you find services and products to promote?
- Offervault – is a directory of affiliate marketing products, programs and CPA Offers
- Clickbank – high percentage payouts, but just check the products to promote.
- Commission junction – they have good products with on-time payments.
- ShareASale – mostly clothes, accessories, and other offline goods.
- JVZoo – good products, wide range of services and products offered.
- WarriorPlus – cheap products, mostly digital products and in the make money online niche.
3. Build an eCommerce Site
So you are really passionate about a sports team or health products, then sell these products and accessories on your site. You don’t have to create a site were you just write content, you can create an online store.
Something to be aware of is, there are thousands of online stores and eCommerce sites so you need to make sure you find a need (niche) and fill it. You should take the time to come up with a strategy and apply the latest marketing techniques to your site.
Where to start with an online store/shop?
Below are some of the main eCommerce Platforms.
- Shopify – affordable and easy to use, great design and marketing.
- Magento – open source, highly scalable, SEO Friendly and support for mobile commerce.
- WooCommerce – uses WordPress platform, features and integrations, optimised for writing content.
- BigCommerce – good templates and designs, easy to use inventory and tracking, great customer support
4. Pay-Per-Click Advertising with Google Adsense
Google AdWords advertisements are the ones that show up at the top of search engine results pages. Google has a massive advertising network that bloggers and other website owners can publish on their sites.
Start by creating an account with Google Adsense, once complete they will provide you with some code that you copy and paste into your websites code. Google will then determine what your site is about and start displaying relevant advertisements. So if your site is about health products, Google Adsense will starting showing your visitors ads for health supplements, equipment or courses.
So it is similar to affiliate marketing but you get paid each time someone clicks on the on your site ad. Which is great!
Like an email list you need to build up a audience and trust, so your readers want to click the ads (you can get anywhere between $0.50 to $5 per click) and hopefully can make hundreds to thousands of dollars a month.
Where to start with Google Adsense?
- You can find the account sign up here, Google AdSense – Please make sure to check out Google Terms Of Service (TOS) as they have very strict rules, so it’s difficult to get and stay approved.
5. Creating and Selling Your Websites
There is a big market for websites, especially ones that are monetises and have traffic.
This requires you to build up a following, successfully promoted and sell products, then find someone who is looking for a website with history, traffic and monetisation in your niche, when you get this down pat you can make some money.
To get it to the point where it is worth something decent might require a lot of work and time. Where the long term benefits of having traffic and sales might be more profitable.
But you can’t deny how much money you can make from them. So for example, if your blog is making $500 per/month Google advertising, you might be able to sell the site for $4,000 to $11,000, which is about x8 to x22 your sites monthly income.
Looking to sell your site?
- Flippa – This most popular website market.
- EmpireFlippers – Another popular marketplace.
- FEinternational – Mostly for high-end websites.
- We Buy Websites – Another popular website market.
So we’ve got through some of the most popular ways (well I think) to earn money from your website or blog. However, I have only really just scratching the surface of can be done to a website to monetise it.
What do you guys think? Do you agree with these points? Can anyone suggest other ways to monetise a website or blog?
Please feel free to share your thoughts and questions in the comments below!
Are you looking for ways to monetise your website?