So I have setup my autoresponder and now my social links. So I thought I would go over why you should also setup links from your website to your social media accounts.
You’ve created a great website and want to building a strong social media presence. You have put links on your Facebook, Twitter and Google+ accounts, back to our website. So why is having links on your site a highly effective piece of your overall digital marketing strategy?
Time to take a look at three key points when you link to your social networks from your website and good practises when you do it:
Showing Your Face Around Town – Being Visible:
The links on your site to your social media profiles should be easy and clear for users to find so they can connect and interact with you and your business. If readers read some content they like, having the links to your profile means they can see who you are, what Facebook groups or Google communities you are in, who on Twitter you follow and then engage with your further. Some points to follow:
- Place your social links/buttons either on the sidebar, top or bottom of each of your pages/posts.
- Set links/buttons so they either float as the user scrolls the page or are available in the sidebar or menu bars, making sure they are on each page is optimal.
- Configure the links so they open a new window or tab to your social media channel but the original tab stays on your site.
So you might be thinking, shouldn’t I be building links to my site to improve it’s Google ranking? Yes you should but creating links to your social media channels builds search relevance for your business. Building quality links to your social networks helps them feature more prominently in search results, which should assist your businesses overall online presence.
Improving Your Search Engine Rankings:
Search engines can use linking from your website to your social media channels to help them determine the relevancy of your site to a users query in a search. Links to your social media channels can help the search engines understand what websites are credible and should be ranked for, for what keyword phrases.
Being active on different social media platforms is about building relationships, sharing idea and providing value to your audience, you really want to do anything and everything you can to make sure that Google, Yahoo, Bing etc and your target customers can find you easily. You have the control to make connections across the web for the content you share and this is a great way to maximise your business presence and help you can get the most number of views and clicks for your services, offers and products.
So what do you think? Are there any other reasons why linking from your site to your social media channels is a good thing? Please leave your thoughts and comments below.
Are you wondering why you should be linking your website to your social media channels?